03
S o n i a R y k i e l
Art Direction
Following its relaunch in 2020, Sonia Rykiel revamped its social media presence.
With a focus on Instagram, customised contents were created echoing a creative and inspiring approach.
Discover more on instagram.com/soniarykiel
![Sonia Rykiel poster Sonia Rykiel poster](https://images.prismic.io/jameen-folio/4e682c58-400a-47e6-9448-08e5061e7296_ICONIC+CITATION+01.jpg?auto=compress,format&w=20)
![Sonia Rykiel content Sonia Rykiel content](https://images.prismic.io/jameen-folio/dd039229-d33f-44ce-8bb3-6c2e320273b5_BACK_MOT_CLE_FARLESS.jpg?auto=compress,format&w=20)
![Sonia Rykiel poster Sonia Rykiel poster](https://images.prismic.io/jameen-folio/6783ec15-9fe5-40d0-9620-0e5340ef6d65_MODE+INSTANTANE%CC%81+02.jpg?auto=compress,format&w=20)
![Sonia Rykiel poster Sonia Rykiel poster](https://images.prismic.io/jameen-folio/a38fba48-2433-40e9-a8f3-787b0ab3f3f5_TWITTER+MODE+LONGILIGNE+01.jpg?auto=compress,format&w=20)
![Sonia Rykiel poster Sonia Rykiel poster](https://images.prismic.io/jameen-folio/744cba38-4498-472e-8525-d7f42cffd183_TWITTER+POLAROID+01.jpg?auto=compress,format&w=20)
![Sonia Rykiel photoshoot Sonia Rykiel photoshoot](https://images.prismic.io/jameen-folio/059d8fc8-a9bc-47a5-9962-ae15f2c1f49b_SONIA_3.jpg?auto=compress,format&w=20)
![Sonia Rykiel photoshoot Sonia Rykiel photoshoot](https://images.prismic.io/jameen-folio/b678e340-8d5f-4b8d-b1d6-fc1782cb8ad5_SONIA_1.jpg?auto=compress,format&w=20)
![Sonia Rykiel photoshoot Sonia Rykiel photoshoot](https://images.prismic.io/jameen-folio/5c275581-18a7-4bae-972a-4ffc35ac5a19_SONIA_2.jpg?auto=compress,format&w=20)
![Sonia Rykiel photoshoot Sonia Rykiel photoshoot](https://images.prismic.io/jameen-folio/938e7533-a8ed-4fd2-b46a-ed7b07cbf098_ICONIC+POLAROID+03.jpg?auto=compress,format&w=20)
![Sonia Rykiel photoshoot Sonia Rykiel photoshoot](https://images.prismic.io/jameen-folio/da097eb8-8e6a-4aff-93a4-650c9c78fd6a_BACK_MOT_CLE_ICONIC.jpg?auto=compress,format&w=20)